Friday, April 20, 2018

Making Customers' Lives Easier

As a business owner, you should be doing everything you can to make the lives of
your customers that little bit easier. And thanks to the rapid advancements in
technology in recent years, there are plenty of ways of doing just this. Making steady
improvements is a habit that you should get into, and in this blog post, we are going
to focus on just a few of the areas in which you can make these enhancements. So,
without further ado, let’s get started!

Create a Customer Portal

Essentially, a customer portal refers to a dedicated internal system in your website in
which they can access personal data. Perhaps they can view their order history,
access current orders, and review their payment settings. Make life even easier for
them with software that allows you to capture and verify customer documents with ease.
This way, they won’t even have to go through the effort of filling in forms.

Live Chat

Customers are increasingly impatient these days, and they are unlikely to hang
around for an extended period of time to get their queries answered. One of the best
ways of allowing people to get in touch instantly is with a live chat facility. As well
as addressing problems quickly, it can also be used to answer the kind of small
queries which may lead a customer who is on the fence to one who is definitely
going to make a purchase.

Mobile Apps

First of all, you want to get your website running as efficiently as possible, but when
you have achieved this, you could then consider investing in a mobile app. These can
help to reach consumers in real time and significantly increase customer interaction
with your brand. After all, four in every five consumers use smartphones to shop, and
many will use a customer service app in an attempt to solve the issues that they have
been undergoing.

Discussion Forums

Discussion forums provide a unique opportunity to crowdsource, collect customer
feedback, and respond to it directly. You have the benefit of seeing a lot of customer
opinions in a single place and you can see if the same issues are coming up again
and again. Essentially, anything that helps to build a community for your customers
and other industry voices can only be beneficial for your company. Which leads us
nicely onto the next point…

Social Media

Social media has become an essential tool for all types of business. An inactive
social media account has become the modern day equivalent of a bare shop window.
As well as posting interesting content, you need to do your best to encourage
customer feedback so that you can interact with your consumers directly.

Businesses of all kind are in a race against one another to make the lives of their
customers easier. These are just a few of the ways that you can achieve this goal
and keep ahead of your competitors.

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