I am curious to know how you are determining the success of your blog or how you will, if you don’t feel it’s there yet.
I know there are many ways to get a feel for how you are going but do you have an actual goal/figure/something in mind?
I originally was going by my alexa ranking. Don’t know what I am talking about? Alexa basically determines where you are in world rankings. Google is number 1 as it gets the most hits. If you click here it’ll take you to where you can down load it so you can see where you are ranked.
It has one minor problem, it only counts visits from computers who have the alexa toolbar installed, so it is not completely accurate, but it’s as close as we can get right now.
When I changed my name from 1 Million Dollar Challenge and bought the domain name Aspiring Millionaire I went from being ranked in the 400,000’s to 22 million. So I have had to build up my ranking again. It has made me realise that the alexa ranking whilst important, is not the most important thing to me anymore. I would like to get under 200,000 so I will still be working on it, but there are other things that will determine my success (in my mind).
Feedburner is a great way to know how many people are signed up to your feeds. I recently changed mine. I should have done it as soon as I changed my domain name, but for some reason I couldn’t get it to switch. I’ve done it now and to me, having over 1000 followers would mean I am getting there in the success stakes.
Analytics helps you to view what’s happening on your site, such as how many visits you are getting, which pages are most popular, where people are coming from, how long they are staying on your site etc... It is really useful to determine what works and what doesn’t on your site.
Also, seeing the traffic is a great indicator of how successful your site is. When I am reaching thousands of people a week, I will view that as successful.
Another way to determine success would be how much you are making from your blog. This should not be your main motivation behind blogging, as most people do not make a lot of money from their blogs. It is a lot of work and a blog needs constant attention for it to be successful. Even if you have thousands of readers, or have a great alexa ranking you might not be making much money.
Why? Well, making money from a blog is reliant on visitors liking your site enough to donate, or be interested in the ads in your side bar or you need to sell something on it. Either way, blogs are not an instant money maker and if the only reason you are blogging is for money you might end up disappointed and if you are using money as an indication of your success, it may take quite some time.
How will I be determining if I am successful or not? My key factors are
- Over 1000 Google friend followers
- Over 2000 feedburner readers
- Over 5000 visitors a week
- An alexa ranking of under 200,000
I am not there yet, but I will keep working on it.
What are your indicators for a successful blog?