I was at my friends house today. She just finished her course and is now registered as a personal trainer, but it has not yet hit home. She knows the course is finished, but hasn’t yet realised what she is worth.
She has been a stay at home mum for over 10 years, so I guess it is hard to get out of the mindset that she is “just” a mum. We were discussing how she might set her business up, what she could do and what she would charge. What was amazing was what I thought she should charge is twice what she thought she should charge, yet is still a bargain as far as a personal trainer goes. She was shocked.
I guess it is easier for others to see what we are worth.
I have the same problem. I find it hard to charge what I really should for haircuts and the like. There are a few reasons for this.
1.) Where I currently live haircuts cost way more than where I used to live and I am still in the old mindset
2.) I think it is easy and can’t believe how much people pay for hair cuts
3.) I hang around with people who are all trying to save money, which is good, but makes me feel bad for charging.
I think 3 might be partly my friends problem too. People do not realise that if they had to go get things done somewhere else it would cost more.
Recently, it was my daughter’s birthday. We had a big party for her with my in laws, then another smaller party with my family. My mother made the cake for her the one with my family. When we were there she mentioned how expensive it is to make and she joked she should charge me for it. I jokingly replied, that’s fine, I’ll charge you for your hair.
She laughed at that and said it would take me forever to pay for the cake. At this point my sister in law butted in and said “Well, actually, people pay a lot of money for haircuts. At the cheap salon it is $25 minimum, but if you went to a better salon it is $50+.”
My parents could not believe, she looked at me and asked if it was true. “Yes, most of my clients pay $250+ for what I do to your hair.” She was floored.
It really made me think too. My sister in law is always telling me I should charge more. She knows lots of people who would pay it. I have always felt guilty because the last area I lived in was not exactly well off and constantly whinged about how “expensive” I was, when I was below average already.
I have been getting price lists to give me an idea of what I am worth, and let me tell you, I am way too cheap. I am revising my price list and will be letting everyone know.
I think it is important for all of us to take a step back and realise that what we do IS worth something, and people SHOULD pay for it PROPERLY.
Are you underselling yourself? Do a bit of market research and see what people pay for what you do offer. (Or are looking into offering) I am sure you will be surprised.
We need to realise that experience and qualifications are valuable. Not everyone can do what you can, or knows what you know and they will pay you for it!