Tuesday, January 23, 2018

Make Money In Your Sleep


Need to earn some extra money this year but have no idea where to start? There are
plenty of ways that you can make what is called passive income, meaning that you
are making money even when you aren’t doing anything at all. If you like the idea
of making money in your sleep, here are some ways to do it.

1. Automate marketing

Rather than manually sending out newsletters and social promotions, you can spend
some time scheduling them all at once and then you won’t have to think about it
when they go out, you can be attracting customers to your site and making money
while you are asleep.

2. Promote yourself as a brand

You may have noticed the rise of bloggers and online influencers in the last few years,
and in fact many of these people are known as a modern celebrity. You can make
money by promotion yourself and creating ad revenue from blog posts and videos
online. You could be earning money all throughout the day when people see your
content.

3. Simplify your business

Rather than offering a never-ending list of products and services on your website,
make things simple for yourself and offer a few great quality items. This will not only
make your operations in the business much less stressful but it means that you can
save a huge amount of time on production.

4. Sell at a flat rate

It can get really confusing when companies start to offer product at a range of different
prices, and this is why you should sell everything at one rate to make your life easier.
You will find that people are attracted to your site nevaise of this and buy lots of items
from you.

5. Sell or invest in an essential product

If you can put your money into something which will always be needed, you can save
a lot of money and also make sure that you never go out of business. For example
you could use Fundrise to invest in property, which is one of the basic needs for us to
live, or even think about trading food which people will always need and want.

6. Become an affiliate

One of the great things about the internet in this day and age is the ability for people
to spread their message to those all over the world and also for brands to promote
products worldwide. If you use your blog or personal brand to team up with companies,
you will be paid for advertising their products to your audience and you may even be
able to receive free products as part of the deal.

7. Teach

Do you have a skill which could be utilised by other people? If you can create an eBook
or and online course for people to use, you will be able to make money without even
being there all of the time to teach them. Online courses are becoming more and more
popular so it is worth taking advantage of this.

Thursday, January 18, 2018

What Is Debt Consolidation?



If you are in a spot of financial trouble this year, you might have looked at the different
options you have for paying back your debts and getting back on track financially. Debt
consolidation is a type of debt management which allows you to recuse the debt from a
mountain to a manageable monthly payment.

Before you jump straight into the world of debt consolidation though, let’s learn a little bit
more about it and what it means for you.

A debt consolidation loan or bill consolidation will essentially pay off all of your existing debt
for you, and then you will end up with a loan which is consolidated into a manageable monthly
payment. You will still need to pay back any money you owe, however, it will allow you to pay
the amount back in smaller amounts and also with a lower interest rate, making it much
easier for you to do it.

The Benefits

There are many different benefits to going down this route of paying back your debts:
Reducing your monthly payments – when you take out a consolidation loan, you will stretch
out the deadline for payment and because of this, your money outgoings will be less than
they were before. This means that you will be able to manage the payments with much
more ease than you did before and be more likely to pay the full amount back
Improving your credit rating – by changing the way you are paying off your debt, you are
more likely to pay off the loan. If you manage to do this you will gain points on your credit
rating as you will no longer have the debt hanging over you and dragging you down.
Reduced interest to pay – you will generally always pay back a lower interest rate than
you did before when you switch to a consolidation loan.

The Risks

As with any form of loan you take out, there will always be a certain aspect of risk involved:

Long period of debt- due to the fact that a consolidation loan stretched out your payments,
you might end up being in debt for much longer than you would ideally want.

How will you get one?

The first step to being able to get a consolidation loan is the company assessing whether
or not you are eligible. Like any other loan company they will look at your credit risk to see
if they want to lend you the money.

If you have a bad history of credit, the lender may ask you to take out a secured loan. This
means you will be putting your home against the loan as security to reduce the risk to the
lender of you not paying back your debts.

There will be several factors a lender will look at when deciding to give you a loan:
credit history
Amount you want to borrow
The length of time you need

How likely you are to fully repay the debt you owe

Friday, January 12, 2018

Creating An Event To Raise Money And Awareness

As an entrepreneur, you already have a large number of useful skills. You’ve got
charisma and charm, and you speak well in public. You’re highly organised and
efficient. And you plan a budget and stick to it well. This makes you the successful
business person you are, and it is essential to the future of your company. These
skills are also rather handy should you even choose to manage an event.


Of course, entrepreneurs are very busy people. Chances are you don’t have a lot
of spare time to be organising anything like that. However, there are plenty of very
good reasons why you should get involved in a community event. Perhaps voluntary
or charity work might be on your bucket list or vision board. You’ve enjoyed a lot of
success and perhaps you would like to pay that forward now? After all, there are so
many good causes out there that desperately need help with raising awareness and
cash. There are probably one or two that are particularly close to your heart.


There is, of course, nothing wrong with you associating any event with your business or
product brand. Consider it a little payback for all the cost and effort you’re putting into
this. In fact, it is well worth seeking other corporate sponsors that would also like to be
seen acting in the interests of a good cause. Call it PR, or call it a goodwill gesture.
Either way, it can help you get underway with raising funds. It can also help you to
cover the costs of running such a high profile event.


Finding A Venue


Before you even consider what will happen during the event, you need to find a venue.
Every venue or space will have limitations and restrictions. Equally, not every venue
owner will be willing to donate or discount for the type of charity event you might
have in mind. And if you’re thinking more about a corporate networking event, you
might struggle again, depending on the activities you hope to offer.




Once you have a venue secured you’ll have a date in mind, a list of activities that would
suit the space, and perhaps an overall theme for your event. Most importantly, you have
specifics. These are essential if you want to start building interest and hype in your
forthcoming event. It might be a good time to start talking to a professional event planner.
Or maybe this is one project that is all for you?


Entertaining At An Event


Entertainment is a big part of the attraction for any event. You need to make sure people
are keen to come out and participate, especially if you want them to donate money. Perhaps
you can recruit a celebrity? Or maybe you would prefer to hold a competition? Singing,
dog shows, professional musicians, and celebrity appearances are all guaranteed to draw
big crowds. Participation and engagement are both important. It holds the interest and
encourages more generous donations or spend.


Big entertaining events attract bigger crowds and more generous donations
Of course, if people are to spend time here, you need a staging area and places for people
to sit. You might have to hire tables and chairs, and you’ll certainly need to encourage local
caterers to get involved. For a more upmarket event, you might provide wine, champagne,
and a buffet. Perhaps a sit-down meal is the whole point of the event? Add a celebrity chef
to the event, and you might be able to sell table tickets for a high price too.


Don’t Forget The Reason Why We’re Here


As you develop your list of ideas for entertaining the guests and visitors, it’s important you
keep your eye on the purpose of gathering them. If you haven’t done so by now, then
contact the charity or organisation you plan to support. They often have plenty of marketing
materials that can supplement your own efforts. They will also have a large number of
social media followers helping you to publicise the event. Your associated charity might
even have some great ideas and suggestions. Come up with ideas for activities and
entertainment that would suit their cause.




Whatever your cause, you must present it well
You will be expected to present their story. You might hand the mic over to the charity’s
founder or speaker. But it should still be you that should speak at length about their
mission, their aims or their objectives. You should have a story to tell that speaks of
your personal connection with that cause. Use imagery and video to help highlight
your key points. Don’t forget to detail all the different ways your audience can make
a big difference too.


Key Personnel


When you invite a lot of people to an event, you need a lot of people to look after them!
There will be a need for ushers to help guide visitors to the right places. For a big gala
or formal occasion, you might need people that can manage parking, coats, and seating.
Then table service, waiting staff, bartenders and licensed alcohol providers, and kitchen
staff will be required.


You’ll need a lot of help on the day
All of the people you pay or enlist to help you should be easy to identify. You might
provide uniforms that will give you another opportunity to display your brand logo.
At the very least, you should consider ID badges attached by a lanyard. This is a
fundraising event, so you don’t want to ring up a huge bill. You can find
some cheap ID carrying ideas online to suit each member of your team. High-vis and other
protective wear might be essential. It is likely to be your legal responsibility to provide it
and to check your workers are wearing it or using it correctly. It might be a good idea
to hire a health and safety expert who can manage training and the risk assessments.


There will be other third party personnel involved in your event too. You’ve hired a venue
so the manager of that site will be on hand. Your local authority is likely to need to oversee
what is happening as well. While most venues carry a licence for live and recorded music
and alcohol, you must check if any additional permissions are required. Certainly, the health
and safety risk assessments must be made and updated. If food is being sold and consumed,
you might need to provide certification too.


Marketing The Event


Raising awareness of an event to raise awareness of a good cause isn’t easy because
you’re trying to deliver two messages for two different brands. It’s difficult to determine
what percentage of the message goes to your company event. How much should be left
to explain why the charity is worth supporting? You will need to coordinate with the charity
so you can use their branding and logo. You might prefer to use a font and colour scheme
that is unrelated to you both. However, this is your event, represented by your brand. It
makes sense to use that in the marketing, and feature your charity logo within it. Check
the branding guidelines thoroughly.


Be prepared for plenty of interviews
Some publications are more interested in charity events and fundraisers than others. Do
prepare a press release in plenty of time, but don’t be surprised if some newspapers and
radio stations are non-committal. If you want some attention from media owners and
journalists ahead of time, you need to give them something newsworthy and current on
that day. You can then slip in the promo for your event.


Always offer interviews and quotes. It makes any article much stronger and more interesting
to readers and viewers. Include them in your press release. They can always be repeated
in a formal interview later. Be sure to include details of how supporters can get involved.
Offer information about what they can expect on the day too. Most importantly, make sure
the newsworthy point of the interview is delivered, so the journalist is more willing to cover
you again. What makes the charity or your company topical today?


You’ll need lots of printing booked in. Design leaflets or flyers. Make sure there are plenty
of large format posters available as well. Other businesses and stores might be willing to
display them for you. People are used to printing their own e-tickets these days, but they
will still need to be designed. You’re likely to need dedicated web pages and landing pages
with short links. Don’t forget a full social media campaign to keep the hype going!


Marketing Your Business


This is an opportunity for you to raise your profile and support your PR strategy. However,
you might also be keen to make a sale or two. Approach this objective with caution. It might
harm the work you’re putting into your PR campaign. They rarely coordinate well. Still, your
logo will be prominent. Each of your interviews will carefully discuss how your business is
connected with the charity and its work. Aim to increase brand awareness rather than
pushing a hard sell. Of course, there is nothing stopping you joining all the other corporate
sponsors with a stall or sample table! How can your company do more to raise money
and awareness for good causes?

How Long Until a Truly Cashless Society?

Blue Master Card on Denim Pocket

The history of money stretches back to ancient times, where vendors traded goods and
services for other goods and services through bartering. Following this, the Bronze Age
brought about what we would consider coins, made out of (you guessed it) bronze that
had legitimate worth as opposed to someone’s idea of how much a cow (for example)
is worth to them.

This method was the precursor to money as we know it today. Like many things in life,
it evolved, and from bronze came gold, silver and other precious metals and elements.
Ancient civilisations such as Mesopotamia and Qin-Dynasty-China introduced what
would now be considered to be the first banks.

From this, humanity began to develop and evolve and moved onto paper money,
designated values of coins and everything we grew up dropping into our piggy banks.

And then, came credit cards, first established in the 1950s, reducing the need for physical
money and merely guaranteeing you would pay it back when called upon. Credit cards
then led to debit cards and money as we know it today was born.

This reliance on pieces of plastic to pay for services has become more and more of a
trend over the past twenty years or so. In recent years, banks have begun introducing
contactless payments, where you don’t even need your PIN to buy anything, typically
with a limit of around $50. The convenience of merely tapping your card on the point
of sale has streamlined the buying process and saved us all the stress of rummaging
through our wallets looking for spare change.

Countries all over the world have begun to adopt this idea of a cashless society. India
recently banned the use of the 500 and 1000 Rs notes to combat corruption. While this
has been mostly met with positive feedback, it has also hampered the poor who don’t
even have bank accounts.

Furthermore, the village of Concepcion, Colombia has relied on mobile banking before
even the majority of Europe, and Singapore is believed to be one of the frontrunners
in making this trend a reality for the rest of the world.

The emergence of cryptocurrency such as bitcoin and ethereum in recent years has
also brought about what is being called a ‘universal currency’. It doesn’t matter what
part of the world you are in, you can trade similar currencies with strangers and purchase,
without having to worry about exchange rates or, in the case of countries such as
Cambodia, have your national currency deemed worthless outside of your own nation.

But cryptocurrency is a volatile thing; you can lose and gain massive amounts within just
ten minutes without even doing anything, as with many things in life, it is about finding
an opportunity at the right time and taking advantage of it. While you shouldn’t right into
cryptocurrency investment, with proper research and a sensible approach it could bear
fruitful.

Every day, people are looking for ways to improve the way we exchange our money. While
it will take a while to remove all physical notes and coins from circulation and it is bound
to be met with some resistance, there is a possibility that it won’t be long before we move
closer towards a cashless society. Whenever that day comes, though, the proper encryption
and security measures must be in place if we are to trust the digital world to look after our
finances.